Start with a single decision. We'll walk you through it.
You burned a ton of your time and energy on a single decision this week.
And there are plenty more that you need to make.
Develop a premium pricing tier? Reach out to investors now, or wait for more traction? Go to four conferences this year instead of two?
They're really all the same question: where to bet your company's most valuable resources - not just the money, but everyone's time, energy and focus.
On the outside, it looks like you've got it under control: "We're reviewing internally," "I'll let you know by the end of the week," or (the worst) "it's fine."
In your head, it's I'm not sure which one is the right call, but it's my job to make it.
You keep it to yourself because saying I don't know out loud feels like admitting I'm not cut out for this.
So you say "yes". Then reconsider. Then reconfirm. But still wake up at 2am wondering if you made the right call. Nothing feels decided - and the longer it takes, the more you question yourself.
That's the worry tax. And it keeps compounding.
You don't need more information or more time. You need a way to decide that fits you.
The reason you keep reopening decisions isn't weakness - it's that you're making them blind.
The FRIC method is a simple four-step way to pressure-test your decision, make the call, and write it down so it stays made.
Try it to see if it works for you.
Start with the one issue that's keeping you stuck right now:
- Strategic — build a new offer, chase a new market, pivot, or shut it down?
- Tactical — reprice, pick a channel, hire or outsource, build or buy?
- Personal — is this the business you actually want? When do you finally pay yourself?