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Tell me the truth: Is my price right?

By Stephanie Sims | October 30, 2025

If you’re asking this, you’re not paranoid. You’re paying attention. You’ve got customers. Money is coming in. But there’s this nagging feeling that you can’t quite shake – are these…

I wish somebody would tell me the truth

By Stephanie Sims | October 23, 2025

When I asked a group of founders recently what they really needed, their answer surprised me. They didn’t say funding. They didn’t say marketing help. They said, “We need people…

SF Series: #5 Which decision will make the most of my limited time and money?

By Stephanie Sims | October 9, 2025

Just tell me the magic formula. THE PROBLEM I’ll just say it – there is no magic formula. There is no single “right answer” for how to build a successful…

SF Series: #4 Does my business model actually work?

By Stephanie Sims | October 2, 2025

THE PROBLEM Your first customer pays you – YES! You look at your bank balance – YIKES! If your customers are paying, why is there more money going out than…

SF Series: #1 Am I leaving money on the table or losing money on every sale?

By Stephanie Sims | September 11, 2025

THE PROBLEM If each sale isn’t profitable, you can’t “make it up with volume”. You need to know that at some point, you can charge more for your product or…

Keeping it together as a founder (Without oversharing or burning out)

By Stephanie Sims | August 21, 2025

Entrepreneurship is a roller coaster. There are days you feel unstoppable and days you wonder why you ever started. As a founder, you carry a unique burden: How do I…

🤔 QUESTION: Why do so many entrepreneurs avoid planning?

By Stephanie Sims | July 17, 2025

😊 ANSWER: Most people sit at one of two extremes. Either: Both mindsets can stall progress. Sometimes, it’s even worse: you try to use a recommended template, spend hours and…

Stop carrying your startup in your head: How planning as a practice drives real recovery

By Stephanie Sims | July 11, 2025

It’s July. Maybe you’re reading this poolside. Or maybe you’re prepping your OOO message and packing sunscreen. Either way, let’s talk about how to actually unplug. And what to do…

What you don’t need to worry about right now.

By Stephanie Sims | June 12, 2025

It’s easy to feel buried under a mountain of things you should be doing.

Mindset & Math: A survival kit for chaos

By Stephanie Sims | May 8, 2025

Planning is an ongoing process, a mindset, and a habit that can transform you into a successful leader.